Going Places with the BTB

The Belize Tourism Board attended the Cancun Travel Mart from October 14-16th , along with other industry partners including the Belize Hotel Association, Belize Tourism Industry Association, Belize Vacation Partners and Maya Island Regional. The BTB had a full day of appointments with Wholesalers, Tour Operators ,  Media  as well  as Airlines representatives and Travel Magazines . We are excited about the interests the Buyers are having for Belize.

Gale Malic Ozaeta with potential trade partners

Mariam Roberson (BTB BOD member) at Cancun Travel Mart

Being One with Belize even in Cancun!!

Gale and Mariam

On August 26th, The BTB’s Marketing Team met with Toledo stakeholders at Marian’s Bayview in Punta Gorda, Toledo.

A welcome cocktail reception was followed by a BTB presentation on marketing efforts, the roles and responsibilities of the marketing team.  Discussions were held on BTB’s tradeshow activities,  travel itineraries for international press, media, travel agents and wholesalers.  At the end of the presentation, a Tourism Marketing Kit were shared with participants.

The BTB team in Toledo was represented by the Director of Marketing & PR, Mrs. Shakira Tsai, Registrar of Hotels, Mr. Lloyd Enriquez, Board Representative, Mr. Lindsay Garbutt, and the Marketing Officers, Michelle Bowers, Karina Cunil, Vivienne Acosta, Lorena Martinez, Shyvonne Leslie, and Colleen Gillett.

The Marketing Team also made several site visits with hoteliers to familiarize themselves with the product and services that they offer to visitors.

On July 30th, 2009 the BTB Marketing Team traveled to Cayo and hosted over 50 tourism stakeholders  at an evening of cocktails and a presentation on BTB’s marketing efforts.  The team works closely with the international press, wholesalers and consumers and refreshing their knowledge as well as developing relationships with the private sector are extremely helpful in ensuring that the most accurate and up-to-date information and developments can be shared with the media, travel trade and consumers that the marketing team comes in contact with.

Among those marketing opportunities outlined were tradeshow support through the BTIA and BTB; making and maintaining contact with wholesalers and travel agents; participating in travel itineraries and keeping the BTB informed of any new developments that it can share on the private sector’s behalf to the international press. A Tourism Marketing Kit was also developed and printed for stakeholder use.

The marketing team also took the opportunity to meet with hoteliers individually on site as a means to  familiarize themselves with the product.

The BTB team in Cayo was represented by the Director of Tourism, Mrs. Tracy Panton, Mrs. Shakira Tsai, Director of Marketing & PR, the Marketing Officers Melecia Banks, Vivienne Acosta, Michelle Bowers, and Product Development Officer, Kenneth Williams.